I write what brands say, in ads and in the AI that talks to their customers.

I spent ten years as an advertising copywriter at DDB, Saatchi & Saatchi, Ogilvy and Network BBDO, writing for brands like Visa, Emirates and McDonald’s. Then I moved into conversational AI, and I still do both.

At Cashew.ai in London I designed and wrote voice experiences on Alexa and Fire TV for Tripadvisor, Amazon Ads, Honda and others. These days I design AI assistants end to end and ship them as live prototypes, and I write copy, from product descriptions to campaigns.

A lot of what I learned in advertising, like writing for radio and directing voice talent, turned out to be exactly what voice AI needed.

Building has the AI work: the assistants, the voice experiences, and how I test them. Writing has the copy.