I build AI that
sounds like someone.

Agent experience designer. I design assistants that sound like themselves, by deciding what they will never say, then building the character into the mechanics.

What it refused to be

The ChatGPT-fication of sewing.
A focused fabric shop-floor expert.
The Fabric Matchmaker
“Were you dropped as a child?”
Mock the performance, never the person.
Edwin
A menu sorted by type of traveller.
Somewhere new to explore every single day.
Destination of the Day
A spec sheet.
The in-store experience, in every product.
Selvedge & Bolts
A tourist-board voicebot.
A local showing off the city she loves.
Visit Orlando

I started in copy. Now I make AI sound like someone.

See the work

Four years designing voice-first agents at Tripadvisor, on a foundation of brand voice at Ogilvy, DDB and Network BBDO. I treat the system prompt as a design artifact and the conversation as the product, and I build end to end in Claude and ElevenLabs.

Strong on character, guardrails, edge cases, and turning a vague brief into a working agent that holds under pressure.

Mercury Award, 2022. Visit Orlando, U.S. Travel Association. Campaign 30 Future Leaders. Loeries, Eagles & Creative Circle awards.